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Do you have ever looked at the pricess of autoresponders are available online? Do you get a paid one? or you may have decided to search and use a free autoresponderservice for your small business/marketing?
In some certain situations using a free autoresponder is acceptable and
using any autoresponder is better than don´t using one.

The first possibility to run a free autoresponder should be come with your webhosting account. If you have already have a Webhostingaccount that supports autoresponder. The best is to run a autoresponder on your own hosting account, because your Respondermessages will not contain any advertisements from the autoresponder service or your web-hosting company.

If your Webhoster not supports autoresponders or you simply not have a webhhosting account, there are some other ways that you can pursue

You can choose one of the many free-autoresponder services.
The problem here is: most free free autoresponder-services placing a small ad in all messages you send to your customers. Depending on which service you use these ads can be placed at the top or the bottom in your messages/responses.

If you don´t need a lot advanced features in your responder a option for you is to search for a paid autoresponder service that offers a free or light edition of their service. Many of these free or light versions do not include ads in your Respondermessages.
OK, these free versions may not include all the advanced features of a Paid Responderservice, but if you have only a small business this can be a good choice and remember: using a free autoresponder is better than none.

Once your subscribers list will become larger and larger it can happen that you reach the subscriber-limit of your free respoder service.
That is the point you should think about run a own autoresponder on a webhost or uprgade your free-account to a paid one to exceed those subscriberlimits. Many Webmasters don´t think that the expenses for a Autorespoder is warranted until they are monetizing their lists and see the possible profits.

You have to make the Decision as owner of your business whether you use a paid or free one, but it is recommended to have one. Free or paid, that should depend of your business.
If you have only a few subscribers or just starting to build your list take a free service and start making experience.

But if your list is growing up, you should definitely upgrade or run your own responder. These Ads which free-Responderservices including in your messages can be a big Problem, for example if they Advertise the same product like you trying to sell. They pose a problem too if do not compete with your product, because that is a possibility for your subscribers leave your respond on a other Website as yours.

However this all depends only on that what you want to accomplish with your Autoresponder.

Filed under: Tips